Our Methodology

Our formula for growth is what we call B2-M2. Branding-Building, Marketing-Measuring. How we apply this formula is different with each client because every business is unique. Some basic tenets of our formula apply to everybody but items such as pace of implementation, budget, goals, product or service; all impact how we use our formula to help your business grow.

illustration of methodology as applied to branding


The branding process of B2 is where we look inward; what do my customers think about us? What is our perception in the marketplace. What is our image? In a more rudimentary form, branding is defining Who and What are we?

Defining our customers and market are included in this step along with the organizational goals. You may already think you have a brand. Is it strong enough? Should it be enhanced? This step will give you the opportunity to go through this exercise. It may surprise you.

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The building phase of B2 is where we develop the program that will be implemented in the M2 phase. This can include website design, branding, creative designs, copy, the license of software, creation of tools and decisions on the methods of implementation.

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illustration of methodology as applied to building content strategies

illustration of methodology as applied to marketing strategies


The marketing phase of M2 encompasses Search Engine Marketing, Pay Per Click (PPC) Advertising, SEO target marketing, internet branding along with customer service and retention.

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In the measuring phase we take captured data from the marketing phase, data from tools created in the building stage and look at ROI for various advertising campaigns and other metrics. Refinements in campaigns are made to take advantage of the most successful targets.

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illustration of methodology as applied to analytics and performance metrics measurement