Communication = Commerce

Communication leads to commerce. Conversely, commerce cannot occur unless there is communication, some form of communication. In today's world it follows that eCommunication = eCommerce. Abbreviated, Comm=Comm and eComm = eComm. Interesting how that works out.

Not sold on that? Let's look at a bit of history. How did the first merchants in the bazaar sell their wares in Egypt, Asia, feudal Britania or other localities of the world thousands of years ago?

They communicated; they yelled and cajoled prospective customers to look at their product offering. It's not so much different today, think about it. The objective was the same but the tools and technology have evolved. Bazaars, Retail Stores, Malls, Trade Shows, Offices, Websites are the evolution of locations for commerce. The method of communication encompasses face-to-face, telephone, fliers, direct mail, radio, television, website and social media.

So what is the common thread if any? It's all about establishing a personal relationship with the customer. If you cannot establish a personal relationship with the decisionmaker whether an individual or corporate manager then you will not succeed with getting them to be a customer. Make a connection. Today, with everything focused on eCommmerce the primary challenge is establishing personal communication and relationships in an impersonal world.

As a business offering a product or service, knowing your customer and solving one of their problems or filling a need is your first task. Segmentation factors into tactical application. Our process focuses on your customer and how we can help you efficiently and effectively communicate with your customers or prospects. We are largely focused on the "e" variation of Comm. Like all components of building and promoting a business, this is a dynamic area of operations. It takes work, there is no "GO" button that you push making everything automated while you sit back on easy street or relax in that hammock in Hawaii. Even the new promise of artificial intelligence in some applications requires work and that involves building the proper foundation.

Nomenclature of today and even that of the past held that the promises of technology advances would make everything simple. One of the most egregious falsehood today is the buzz phrase "Salesforce Automation". The promise, the connotation if a false positive. Nothing is automatic. Instead, you should leverage the technology of today to win, to augment your communication efforts and create efficiencies in various processes, but you still have to put in the work.

We help our clients navigate the world of these new technologies that promise everything, viewing all things through a very clear lens, and offering you a focused strategy. Then it is up to you to execute. Contact us today to see how our skills can help you communicate with customers and prospects, exceeding your eCommerce goals and aspirations.

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